Today, more and more products are marketed as “natural.” However, the reality behind this word is often very different.
Between marketing, vague claims, and complex formulations, it becomes difficult to know what is truly good for the skin.
So, how do you navigate this… and most importantly, how do you choose truly natural products?
Understanding what “natural” really means
The term “natural” is not strictly regulated in the cosmetic industry.
This means that a product can contain:
- some ingredients of natural origin
- but also several processed or synthetic ingredients
What you need to remember: “natural” does not guarantee the quality or consistency of a product.
Reading the ingredient list (INCI)
The INCI list is often perceived as complicated, but it remains the best source of information.
Some simple benchmarks:
✔ the first ingredients = the most present
✔ short and recognizable ingredients = often simpler
✔ a very long list = often more complex formulation
To help you see more clearly, some online tools can be useful.
For example, the Environmental Working Group database allows you to consult ingredients and get a general evaluation.
That said, it's important to remain critical, it's always the entire formula that counts.
The quality of ingredients matters more than their origin
A product can be “natural”… but not very effective. What makes the difference:
✔ the quality of the ingredients
✔ their concentration
✔ their real function
Some ingredients commonly used in conventional cosmetics can raise questions, both for the skin and for the environment.
Here are some examples to be aware of:
Synthetic fragrances (INCI: Fragrance, Parfum)
→ often composed of numerous substances, sometimes difficult to identify individually.
Certain preservatives (INCI: Parabens such as Methylparaben, Propylparaben)
→ are among the ingredients studied for their potential impact on the hormonal system.
Chemical UV filters (INCI: Oxybenzone, Octinoxate)
→ sometimes associated with environmental and endocrine concerns.
Silicones (INCI: Dimethicone, Cyclopentasiloxane)
→ provide a smooth effect, but are not very biodegradable
More aggressive surfactants (INCI: Sodium Lauryl Sulfate, Sodium Laureth Sulfate)
→ can weaken the skin barrier.
Petrochemical derivatives (INCI: Mineral Oil, Petrolatum)
→ very stable, but little affinity with the skin. Occlusive effect that can create skin problems and imperfections.
The skin: much more than just a surface
The skin is the body's largest organ.
It plays an essential role:
- of protection
- of regulation
- of exchange with the environment
What we apply to the skin doesn't just stay on the surface. That's why the quality, consistency, and gentleness of the care products used are so important.
Taking care of your skin is also taking care of your overall balance.
At Pravi, we believe that taking care of the skin begins with simple, fair, and deeply respectful choices.