In the vast world of cosmetics, distinguishing the real from the fake, the beneficial from the harmless, is an art. At Pravi Natural Cosmetics, we've made this art our mission. Our commitment to 100% natural, non-toxic formulas, produced locally in Quebec, is not just a promise; it's the foundation of our expertise. We combine the gentleness of certified organic oils with the power of pharmaceutical-grade active ingredients for visible results that respect both your skin and our planet. This guide is designed to enlighten you, give you the keys to understanding what you're applying to your skin, and invite you to discover the Pravi philosophy: authentic, healthy, and responsible beauty.
The Pravi philosophy: nature, science and consciousness
Our vision is clear: to become the leader in natural skincare in Quebec and Canada by offering eco-responsible and effective formulas. Pravi's mission goes beyond simply creating products; it's about cultivating holistic well-being, both for our customers and for the environment. We firmly believe that nature holds the secrets to healthy, radiant skin, and that science can beautifully amplify these benefits.
Our core values
- Health and safety: Top priority in the selection of every ingredient. We ban any potentially harmful substances for worry-free daily use.
- Environmental responsibility: From sustainable sourcing to our eco-friendly packaging, every step is designed to minimize our ecological footprint.
- Transparency: We provide you with the information you need to understand our plans and make informed choices. Trust is built on honesty.
- Education: Sharing our knowledge about natural ingredients and the benefits of skincare is at the heart of our approach.
- Quality and effectiveness: Visible and lasting results thanks to rigorous formulations and high-performance active ingredients.
Pravi's key ingredients: The best of nature and science
What sets Pravi apart is our meticulous selection of ingredients. We don't just settle for natural formulas; we strive for excellence to deliver tangible results.
Certified organic oils: the nourishing base
Plant oils are at the heart of our moisturizing and nourishing formulas. Choosing certified organic oils ensures they are grown without pesticides or synthetic chemicals. This preserves their optimal richness in essential fatty acids, vitamins, and antioxidants, all beneficial for the skin.
- Nutritional richness: Provides essential nutrients to maintain skin elasticity and health.
- Optimal absorption: High-quality oils penetrate easily, without leaving an unpleasant greasy film.
- Soothing action: Ideal for sensitive or irritated skin, they calm and protect.
At Pravi, you will find, for example, jojoba oil, argan oil or apricot kernel oil, all selected for their exceptional properties.
Pharmaceutical-derived active ingredients: Targeted potency
The term " pharmaceutical-grade natural actives " may sound technical, but it simply refers to natural ingredients of exceptional purity and concentration, selected for their scientifically proven effectiveness. These actives are the driving force behind our targeted skincare.
- Proven effectiveness: Act specifically on skin concerns (wrinkles, spots, dehydration, etc.).
- High concentration: Guarantees visible and lasting results.
- Maximum purity: Minimizes the risk of irritation and maximizes benefits.
Examples of powerful assets at Pravi:
- Red maple extract ( Acer rubrum extract ): Rich in antioxidants, it protects the skin from oxidative stress and revives the radiance of the complexion.
- Alpine rose extract ( Rhododendron ferrugineum leaf extract ): Strengthens the skin's resistance and supports its vitality, particularly useful for skin exposed to external aggressions.
- Seaweed extract: A valuable source of minerals and hydration, contributing to softer, plumper skin.
- Sodium PCA: A natural component of the skin that helps retain water, ensuring deep and lasting hydration.
- Hyaluronic acid (of natural origin): A reference humectant, capable of binding a large quantity of water for an immediate plumping and smoothing effect.
Hydrosols: The gentleness of floral waters
Often used as a base in our formulas, hydrosols (or floral waters) are much more than just water. Obtained during the distillation of plants, they contain beneficial water-soluble compounds, offering soothing, toning, or purifying properties depending on the plant.
- Alternative to water: Allows for the creation of formulas with higher concentrations of active ingredients from the base.
- Specific benefits: Rose water for its astringent and anti-aging effects, lavender water for its anti-inflammatory and soothing effect.
Understanding your labels: The Pravi transparency guide
At Pravi, transparency is key. Knowing how to read an INCI (International Nomenclature of Cosmetic Ingredients) label allows you to understand what you are using. Here are some essential points:
- Order of ingredients: They are listed in descending order of concentration. The first ingredients are the most abundant.
- Latin and English Names: Plants and some active ingredients have Latin names (e.g., Simmondsia chinensis seed oil ), while others use their common English name (e.g., Glycerin ).
- Ingredients <1%: Can be listed in any order after those present at more than 1%.
Deciphering the "non-toxic"
For Pravi, "non-toxic" means the absence of controversial or potentially harmful ingredients. This includes parabens, phthalates, harsh sulfates, non-biodegradable silicones, allergenic synthetic fragrances, and more. It's a commitment to your health, the environment, and the safety of your skin.
Natural routines for all skin types
Every skin is unique and deserves special attention. Pravi offers solutions tailored to various concerns, always respecting your skin and the environment.
Dry and mature skin: hydration and regeneration
Dry and mature skin requires rich care that nourishes, deeply hydrates, and stimulates cell renewal. Our formulas incorporate precious plant oils and natural anti-aging ingredients to restore comfort and vitality.
- Radiance boost: Use a natural anti-aging serum like the Aura Vitality Serum to revitalize.
- Long-lasting hydration: Opt for a body moisturizer to take care of your body's skin or our Dry to Normal Day Cream , suitable for dry skin thanks to its comforting texture.
- Gentle cleansing: Opt for a cleansing milk or cleansing oil that does not damage the hydrolipidic film.
Combination and oily skin: Balance and purity
For combination to oily skin, the goal is to regulate sebum production, unclog pores, and mattify without dehydrating. Gentle purifying and astringent ingredients are preferred.
- Deep cleansing: a gentle facial soap is ideal for removing excess sebum.
- Balance: The day cream for combination to oily skin helps regulate the quality and quantity of sebum and serves as a light moisturizing base for combination to oily skin.
- Targeted treatment: Natural masks and exfoliants or clay masks can be incorporated into the routine once or twice a week.
Sensitive skin: Soothing and protection
Sensitive skin reacts easily to external aggressors or certain ingredients. Pravi favors soothing, hypoallergenic formulas with gentle active ingredients and bases such as hydrosols and plant oils known for their tolerance.
- Soothing base: The use of hydrosols such as lavender or rose which calm and revitalize the skin.
- Enhanced protection: Ingredients like alpine rose extract help strengthen the skin barrier.
- Minimalist routine: Avoid overly active products and opt for gentle, restorative treatments.
Eco-responsible commitment: Our promise for the future
Beauty should never come at the expense of the planet. Pravi Natural Cosmetics is committed to adopting sustainable practices at every stage.
- Local and sustainable sourcing: We prioritize ingredients from responsible and, where possible, local sources.
- Quebec Production: Supporting the local economy and guaranteeing a short and controlled production chain.
- Eco-friendly packaging: We are constantly looking to reduce our impact by using recyclable, recycled or reusable materials.
- Biodegradable formulas: Our ingredients are chosen for their compatibility with the environment.
Choosing Pravi means taking concrete action for the planet while taking care of yourself with products of exceptional quality.
Pravi Natural Cosmetics: The smart choice for your skin
In short, Pravi Natural Cosmetics offers you the assurance of 100% natural, non-toxic products, made in Quebec, that combine the gentleness of organic oils with the power of pharmaceutical-grade active ingredients. Whether your skin is dry, oily, combination, or sensitive, we have designed formulas to meet its specific needs, while respecting your health and the environment. Our commitment to transparency and education allows you to make informed choices for your well-being.
Discover our complete range of natural facial care products ,serums , and body moisturizers today. Treat your skin to the best of nature, guaranteed by expert formulation and an eco-responsible commitment.
Explore our collections and find the Pravi ritual that's right for you. For healthy, radiant skin and peace of mind, trust Pravi Natural Cosmetics.