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We often hear that cleansing the skin is essential for maintaining a radiant complexion and removing dead skin cells. But, why is it such an important part of your skin care routine? In this article, Pravi reveals all the interesting facts about facial cleansing, as well as the mistakes to avoid for optimal results.

Why is it important to clean your face?

Facial cleansing removes all the impurities from the skin. It should be carried out daily in order to benefit from its many advantages: 

• Remove particles due to environmental pollution that cause damage to your skin. These elements are harmful because they alter the physiological development of the skin (degradation of the epithelial barrier – microbial proliferation – decrease in pH). 

• Increase the process of cell regeneration, repair and strengthening of the skin barrier by removing all the debris and impurities that have settled on your face during the day. This helps reduce the appearance of dark spots and wrinkles.
  
• Get rid of excess sebum that is naturally secreted by the skin during the day. This excess is most noticeable during menstruation or periods of stress and can clog pores, cause blemishes and promote the growth of bacteria.

• Protect the skin against the development of bacteria that can cause inflammation and skin irritation, leading to the appearance of pimples.

• Remove make-up residues and cosmetic products to allow the skin to breathe and carry out its regeneration and renewal process properly.

• Prepare the skin for the penetration of specialized skin care products by removing debris, excess sebum and dead skin. Cleansing facilitates the absorption of the various products and treatments you apply to your face.

A good daily facial cleansing with natural products can save you from having to resort to cosmetic treatments.

Difference between natural and traditional cosmetics

5 facts about facial cleansing 

1. It is better to clean your face only once a day

When we cleanse our face several times a day, we encourage excess sebum secretion, which can lead to skin imperfections. In addition, excessive cleansing can alter the skin’s natural protective barriers, making it more sensitive to external factors. We advise you to cleanse your face only once a day to protect your skin without irritating it.

2. It is important to choose a product that fits your skin

In order to get the full benefits of daily facial cleansing, it is important to use a cleansing product that suits your skin type: 

• For dry skin, choose cleansers that have moisturizing properties so as not to remove too much oil from the skin. You can use a cleansing milk or a cleansing oil that is very effective in removing stubborn make-up.
• For oily skin, you can use a face soap that helps eliminate excess sebum. The important thing is to avoid stripping the skin, which could irritate it even more and encourage sebum secretion. Depending on the amount of sebum produced, you can also opt for a cleansing milk.
• For combination skin, you can clean your face with a face soap or cleansing milk.
• For mature skin, we recommend using a cleansing lotion to remove impurities and makeup. You can then apply a moisturizing cream to give your skin a luminous appearance.
• For couperose or rosacea skin, you should always cleanse gently so as not to damage the skin even more. You can use a cleansing lotion to protect your sensitive skin.

3. It is important to remove your make-up before going to bed 

Removing make-up is a sacred ritual that allows you to rid your skin of all impurities, to remove cosmetic products and above all to fight against the obstruction of pores. Make-up clogs the skin’s pores and therefore hinders cell regeneration. Removing make-up before going to bed slows down the aging of the skin and prevents the appearance of pimples and blackheads.

4. Cleansing your face at night helps prevent skin from becoming brittle

During the day, bacteria accumulates on our face. In addition, we are constantly under the influence of external factors that attack the skin, such as air pollution and sunlight. A good cleansing allows the skin to breathe again and to stay clean during the night, which favors the cell regeneration process.

5. Cleansing the face gives you a glowing complexion 

External stress factors tend to damage our skin and give it a grayish complexion. Daily cleansing protects the skin from becoming brittle and prematurely aged and gives it a radiant appearance. However, it is important to use the right cleanser for your skin type and always apply a moisturizer afterwards to maintain a radiant complexion throughout the day.

Why use natural and organic products on your face?

Mistakes to avoid when cleaning your face

Choosing the right cleanser for your skin type

The cleanser you use should be tailored to your skin type. Whether it’s dry, oily, combination or blotchy, every skin is unique, and you need to make sure you use the right product for your skin’s needs. It is recommended to avoid using soaps designed for the body, as they are often too aggressive for the face and can damage it.

You need to find the perfect cleanser that will help you remove impurities, get rid of makeup and excess oil while protecting your skin. Also, be sure not to use cleansers that contain harmful chemicals and can alter your skin’s natural barrier and pH levels with daily use.

Beauty routine according to your skin type

Water temperature is important

Washing your face with warm water can be the ideal solution for a deep cleansing, especially during the winter. However, our skin is really delicate and very sensitive to heat. Washing the face with hot water can cause the vessels to dilate and lead to permanent red marks. It also impairs the skin’s moisture protection and damages the capillaries. Instead, wash with cool or lukewarm water to avoid the production of excess sebum.

Rinsing is an important step 

Some people don’t pay much attention to the rinsing step when cleaning their face. However, cleansing products should be rinsed thoroughly to avoid irritating the skin with residue that remains after cleansing. Take your time when rinsing to remove excess product and allow your skin to breathe and renew itself overnight.

Excessive friction is not your friend 

Scrubbing your face too hard while cleansing can damage your skin and the blood vessels in the subcutaneous layer. Our skin is fragile and ages prematurely when it is abused or rubbed too hard. In addition, if you have skin conditions such as rosacea, you can aggravate the lesions you have by rubbing. Gently cleanse your delicate skin to preserve it.

Exfoliation is not for every day

Exfoliation is an important step in your beauty routine to promote regeneration. However, exfoliating too often weakens the skin, exposing it to the risk of breakouts and other skin problems. In addition, it encourages the opening of pores, which exposes it to external aggressors. You can use a cleansing product that contains effective enzymes to restore your skin to a healthy and radiant appearance.

Skin masks and scrubs

Cleaning should include neck and hands 

Facial cleansing is above all a hygiene process that requires a few small attentions. It is very important to wash your hands before your face so as not to contaminate it with the germs we carry in our hands. We usually tend to forget about washing our neck.

The neck is an extension of the face that needs your attention. Through forgetfulness or inattention, we do not take enough care of our neck, which can age quickly or be irritated by the same factors that attack the face. From the same perspective of hygiene, it is important to check the towel that is used to wipe your face, because using dirty linen can hinder the whole cleaning process.

Natural face products

At Pravi, we believe in the importance of creating products with quality organic ingredients and oils. To ensure optimal results, our products contain naturally occurring pharmaceutical ingredients. 

Our products stand out in the cosmetic industry thanks to several advantages: 

• Recyclable glass containers.
• Vegan ingredients that are not derived from animal exploitation.
• Products not tested on animals and therefore cruelty-free.
• Products that are non-toxic to humans and the environment.

You can discover our selection of natural face products with specific properties that adapt to different skin types. Pravi’s products are known for their fluid texture and their sweet scents from our delicious essential oils.